Remember MSN Messenger? Or now what is known as Windows Live Messenger. It shows personal messages that what you are listening to in the Windows Media Player. Now you can have the same function using ‘Now Watching’ but not for listening to music on your but for watching videos on your laptop. Yes, it is a small utility fairly original and innovative that shows videos as personal messages. The service is available to customers. The first thing you have to do is open your Windows Live Messenger, and then install ‘Now Watching’ and you are able to watch videos on Youtube!
Some days ago I noticed a campaign by Dior in a bus-stop with the a photograph I will describe. It noticed it because I did not know that Sharon Stone was the model, I actually thought it was a new unknown talent.
But I was mistaken and it is in fact Sharon Stone although something is odd because she really seems to be a young person in her twenties – while she is really fifty. I
believe that the exaggeration in this type of campaigns can be
counter-productive and can reduce credibility of a brand, but this is neither the first nor last time we will see something like that. It’s like a new cell phone – it may look new but its really just a repackaged free cell phone.