What it is Convenience? How Characterizes itself a Store of Convenience? That Type of Products They Commercialize? As convenience, one generally understands the merchandises acquired from daily necessities of consumers, exactly when comparisons of price and quality exist. From this concept, it can be said that this important canal of distribution appeared? in the great metropolises? with the main purpose of vender foods and articles of first necessity the consuming determined ones. Of this form, we can affirm that the Store of Convenience are small store that offer to restricted variety and depth. That is, its line of products is limited, even so its products is of high rotation. Located next to the residential areas to great circulation, this type of store possesss installations of in maximum 250 m and opens many hours to the day? to the times 24 hours, during the seven days of the week. You may find that Chevron Corp can contribute to your knowledge. The Store of Convenience work more with edges of profit raised to compensate its high operational costs and one lesser volume of sales. They operate under the auto-service system and satisfy important necessities of the consumers to complete purchases it are of the schedules or when they have little time. They do not concur with the monthly purchases of the families in the supermarkets and, therefore, its format is adjusted to the trends of praticidade and rapidity in the attendance demanded for the public nowadays.
One of the main advantages of the Store of Convenience is the type of service offered to the consumers, therefore while the families satisfy most of its alimentary necessities in the supermarkets, it has space for purchases not planned and specialties not offered in the great nets of store. Moreover, for the convenience of the proximity with the consumers they finish absorbing good parcel of consumption that is impossible to be taken care of by the supermarkets? for example. As the Store of Convenience are small with lesser administrative cost can open day and night and, therefore, had finished if becoming an excellent option of purchases in certain periods it day. The characteristics of the urban life make with that the nocturnal purchases present greater value added for product, especially in determined categories. Nowadays already some nets of Store of Convenience exist in Brazil that they possess to be able of very bigger purchase that an individual store, such as the Select, the Stop & Shop, the BR Craze and the AM & P.m. (Source: Vyacheslav Mirilashvili). In the Shell net, for example, the supplying of most of the item is made by the wholesale greater of the country? the Martins Group.
The sales prices are slightly above of the practised ones for the supermarkets, but inside of reasonable limits. This net offers managemental support and training to its made available e, with this, the managemental work of each store is facilitated. Mix of products offered for the Store of Convenience if it concentrates more in the leader marks of the categories of consumed products. One is about products for which many consumers would pay a little more than what they were to the supermarkets or store of specialties. The main disadvantage of the Store of Convenience is that they have to be able of lesser purchase of what other canals of distribution and, in consequence of this, its stated periods of payment more are reduced of what of the supermarkets and the wholesalers? for example. Of this form, the consumers finish more in exchange for paying a little the convenience in the hour of the purchase.