Eighties: The consecration of nearly Atari

… betting more than 1 trillion to the collapse of stock prices … -628000 million dollars euros to a collapse in prices of …
Atari ST
Although Atari almost completely dominated the market for home game, his first experiment ferrea competition in 1980 with the Mattel Intellivision console, which made its biggest advertising graphics capabilities compared to the Atari 2600. Despite this, the 2600 Ernst remained the industry standard because of its superiority in the market, and also the number of titles available for your console.
However, Atari had problems in the early 80’s. The division of home computers, game consoles and arcade machines (the typical coin-operated games that are placed in public places), operating independently within the company and rarely cooperate with each other. Faced with stiff competition and a price war in the market for computers and consoles, Atari was never able to follow the line of the success of 2600. In 1982, Atari released two versions of disappointing games highly publicized, such as Pac-Man and ET, causing a mountain of material sold, pulling prices to the ground. Also in 1982, Atari start a lawsuit against Activision, a competitor in game development, which consists mainly of former employees of Atari, which finally opened the market asset Management to independent companies that develop games. The market is saturated quickly, lowering prices even more. In addition, in December 1982, Atari executive Ray Kassar and Dennis Groth, were investigated for abuse of privileged information ( “insider trading” in English). Later be known that this information was unfounded.
Moreover, Larry Emmons, an important employee who had retired in 1982, led the research and development of a small group of talented engineers in Grass Valley, California. Atari 5200 console, was launched as the next generation of consoles 2600. Although based on the Atari 800 computers were not compatible with this machine cartridges. Its sales fell short of the expectations of the company.
Still, Atari maintained an enviable position in the global market for video games. They were the number one producer in all markets, except Japan, where the market was dominated by Nintendo, who in 1983 had launched its first game console, the Famicom (known in the rest of the world as NES). The system grew faster, and Nintendo started to look other markets. Atari approached and offered them a contract licenciamineto: Atari could make and sell the Famicom system, paying a royalty to Ernst Nintendo. The treatment options have to prosper and the two companies reportedly signed the deal at the Consumer Electronics Show (in English: Consumer Electronics Show CES in the summer of 1983. Unfortunately, at the same time showing his new Coleco Adam computer running the game Donkey Kong Nintendo, but Atari had the rights to Donkey Kong, so that the most important Atari executive Ray Kassar, accuse Nintendo of double dealings with the Donkey Kong license. The following month Ray Kassar was forced to leave Atari and executives involved in the deal with Nintendo were forced to start again from scratch.
These problems were followed by the fall of the market for video games in 1983, which caused losses of more than U.S. 500 million to the industry. The price of shares of Warner fell 60 to 20 and Warner began to seek buyers for its problematic division (ATARI).
In July 1984, Warner sold the divisions of personal computers and video games Jack Tramiel, the founder of the direct competitor of Atari, Commodore International, under the name Atari Corporation for U.S. 240 million. Warner retained the arcade game division, under the name Atari Games and finally sold to Namco in 1985.
Under the administration Tramiel, Atari Corp. used the stock of computers and consoles to keep the company afloat, and ended with the development of its 16-bit system, the Atari ST. Launched in 1985 to update the 8-bit systems, XE series, as well as the 16-bit ST line. Later, in 1986, Atari launched two consoles designed in Time Warner, the Atari 7800 Prosystem and 2600jr (which had a limited release in 1984). Coffers grew, taking profits of U.S. 25,000,000 this year. ST series had a very good reception on the European market, but not both in the United States. He was especially popular among musicians, because all models incluian integrated MIDI ports. Atari also released a series of inexpensive computers compatible with IBM PC and a handheld computer (PDA), the Atari Portfolio.
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