' ' the costs are high and must be analyzed minutely before any decision that can impactar all financially cadeia' '. The vertical integration is a decision of the company for using internal transactions in detriment of market transactions or mixing can be cheaper, more easy and less risky. 2? CYCLE OF LIFE OF the PRODUCT the cycle of life of a product is useful model in which we approach the phases of the product since its launching until its maturity, however such technique inexact must to the behavior that on the majority of the products. By means of this model, we can associate a type of product to each one of the phases of the demand to search and study the implications of the phase for the efforts of sales, marketing and production. Many organizations, however, have used this analysis to study models of individual products of form that the study shows the moment of launching of campaigns of revitalizao of new substitute products. In the classic model, one considers 4 (four), phases in the life of a product – the introduction of the product to the market, the growth of this market, the maturity and the decline. PHASE I: INTRODUCTION the product starts to be manufactured and to be placed in the market.
The demand not yet is high, therefore the market is not made familiar to the product, while many consumers can be waiting for the fall of the price and/or posterior perfectionings of the product. Source: Vestibule of the Marketing PHASE II: GROWTH When the product starts if to become competitive and the market passes the consumiz it. PHASE III: MATURITY the product already this in the market I publish and it has an ample knowledge that is stability of the product. PHASE IV: SATURATION Phase where the market already expert of the product does not consume as previously.