Marketing is much more than create a listing and hang it in your room, distribute fliyers or buzonear their promotions. What is marketing? The creation and implementation of systems that achieve the acquisition of customers, communicating with them, sales and resales of the service or product, monitoring, capture of references, etc. It must take into account three points before you begin to create our Marketing strategy: what is our target market? Before selling it is important and basic to know what our target market. In general the owner of a tanning Center answers: my market sector is anyone who wants to get a Tan. This response is too diffuse. How can design a Marketing strategy for a market of which we do not know anything? Know in detail our market will allow us to focus their efforts and dramatically reduce efforts and Marketing resources. If we already know that you one of our objective of market are, for example, University students, therefore, We will use the motivations, the language and the objectives pursued by this sector of age. The reason why many businesses failing to consider your Marketing plan is not knowing your market.
What about what you want your target audience? The majority of tanning professionals who make the mistake of thinking in terms of the needs of their customers and not based on what they want. People buy in the first place what they want or believe that they want to; then, and very secondarily, what they need. As a business owner, our task is to find out what are the shortcomings and desires of our prospects. We would have a tour spot if we knew what the pain that our prospects are trying to solve and how this lack makes them feel. What are our competitors doing? In general, in the tanning business tends to copy the formula from the competitor to attract customers.This is counterproductive as it enters a fight of prices and services that we do not always agree. We have to have knowledge of what makes the competence to differentiate us and our offer of products and services as the only position. To have a successful business it must be a successful Marketing plan, and only we can achieve this through knowledge of our business and our industry.