Like when selecting an actor, must have much taken care of when creating comic or cartoon of an animated personage who identifies our product. criterion the tiger Tony de Zucaritas is an example of the good use of this tool, not thus Herb the EBRD (Herb, plasta) of Burguer king. Another problem that arises with the use of personages to identify the product is that the mark in front of the personage will opacar and if in a while we stopped using this animation we can lose great number of clients, without counting encariados with the personage. In order to finalize on the work with graphical personages. When they are animated or drawn they arrive quickly at the children and like Old Joe, the animated camel of the Camel cigarettes this can bring critics and until legal problems.
Photos, drawings or text? Again, using the identification as main factor in this decision we chose the photographies. Now, if you orient his publicity to a select group of women or men whose aspirations are placed in the fashion, glamour and the seduction, wishes to show situations with sense of humor or to exaggerate face expressions is recommendable to use the graph. And What we do with texts. We used them without images whenever it is wanted to give the seriousness sensation, and accompanied to explain, to make the message superfluous of the image or simply to say something very important. The texts in the form of data no longer are used, nobody Lee really the specifications of a product, only by all means, when this directing to a retailer or mechanic, engineer or specialist. Personally I believe that a good image and a good slogan are more than sufficient to send the message correctly. The photographies, are honest. In a previous article it commented on the importance of being honest in front of an informed market that knows of photographic adjustments and tricks of image.