Profitable Management

For those interested in deeper into this topic, I recommend reading the summary of the research on the use and application of the LTV indicator in two European companies. This research was developed by Lynette Ryals, author of several books about metrics for CRM. For more information see ECRI. You can check the article called Making Customer Relationship Managment Work: The Measurement and Profitable Management of Customer Relationships. Today there are market computer systems that support the component of analytical CRM, whereby you can implement predictive models of customer behavior and many of them can perform the calculation of the LTV. For more specific information, check out Access Group. Some of the solutions in this topic are: SAAS, SPSS, Kxen, Portrait Software. Likewise, it is possible to implement this type of indicators in type as SalesLogix CRM system. Original author and source of the article