"I ascribe you to the drug called" novelty "and the beauty of the new products is that they remain so for a short time. For immediately, the following innovation, which in turn previous junk junk. Make it so so that you always drool running down – that's it, my highest goal. In my job no one wants you to happiness. After all, happy people do not consume. "" 99 francs ", Frederic Beigbeder" Keep your business without advertising – is like winking girls in the dark.
"Stewart Henderson Britt Advertising. What feelings are born in you, when you hear this word? Surely, they are mixed: the thrill and anger, delight, sadness, interest and apathy. However, the advertising firm founded in our lives, and how it would be desirable to deny it, has become an essential element in everyday human activities. The first advertisement was created in the mid-17th century (to be precise, in 1642), then it was an innocent announcement of the sale of books. To date, advertising not only tells potential clients about updates to the benefits of the product, but also creates a private individual's attitude to any new product. In this and all the power Advertising – put a new or modify old knowledge and attitudes not only to everyday things – powders, TVs and sausage, and life in general. Why we were talking about "life in general?" Let me quote a classic: "The Devil in the details." Much is made up of small, respectively, your contempt for the little things sooner or later come out sideways into something more substantial.