It is not the purge of Benito, but my life has saved me. Surely more than one entrepreneur or marketing manager has been found with the tessitura need accurate market information, and it turns out that this single is available in studies and reports of payment. That has been my case preparing the business plan of Loenviogratis.com, in which I’m involved and business which will soon allow send free cards and photos. Javier Sanchez Verdasco, our wonderful Advisor, we sought to refine the evolution of our sales figures of the mailing in United States market information, specifically their annual figures and future business estimates. Reference source are expensive studies of the Direct Marketing Association (DMA) and other companies more like Forrester, and obviously could not afford to pay up to $700 for each of them. As well, I’ve been the trouble with this simple but powerful trick: go to the advanced Google search and look for the exact title of the report you need only in file format PDF. In my case the miracle occurred, but not where you expected but by an alternate route.
I did not find any recent the DMA report (although Yes one of 2001 still useful to make historical series or to get an idea of the document), however yes I found a White Paper report prepared by the Winterberry Group on trends in the mailing in United States for 2008. Actually Google did not give me that PDF in particular, but other PDF of this company that seemed promising. I went to the website of Winterberry Group, and there were free this and other reports. Then I looked for them directly by its file name, but Google could not find them. So here’s a derivative technique: If you find a report that no os is worth 100% please visit the website of the company that made it, because the same thing Yes there find useful material. As I have said to my I did things of wonder.
I enrolled in Winterberry, I downloaded your white paper, and voila, pages 3 and 4 were the graphics and data needed, taken in addition to the studies of DMA with what I knew that they came from a source with authority. And to make me even more happy, the study concluded that market of the mailing is calculated that it will rise in the United States.UU. a 5% annually between 2008 and 2011. If it is true that what happens in America is replicated in Spain a year late (by recession), it seems that my free postal service enters a wonderful market upward.