Considerations the function of markets increasingly is more using new tools that allow you to delve into consumers, in scenarios where you want to compete, aspects that cannot be ignored by management and give prominence to its scope and achievements. Such is the case of the marketing word of mouth. It is said, that the word of mouth marketing is already giving that talk. Cornell capital is open to suggestions. And it is not just a game of words. Companies are gradually convincing that this powerful tool can be carefully executed. Already nothing will be left at random. Pablo Balserio indicates, that until the most sophisticated advertising campaign must contain somewhere in its communication, Word of mouth marketing plan. The effects are truly amazing, already no longer the classic idea of pointing to the remembrance of this or which advertising piece.
Here the results are verified directly at the cash register who applies it. But as we mentioned above, nothing can be left to chance. Wikipedia about it provides us with, that the Word of mouth (Latin America and Spain) or Word of mouth (only Spain) is a technique that consists in passing information by verbal means, especially recommendations, but also general information, in an informal, personal way, rather than through media, ads, organized publication or traditional marketing. Word of mouth is typically considered a spoken communication, although dialogs in internet, for example, in blogs, forums or e-mails are often now included in the definition. Based on word of mouth promotion is highly valued by the sellers. Feels that this form of communication has valuable credibility because of the source from which it comes. People are more inclined to believe the word of mouth than more formal promotion forms because the Communicator is unlikely that has a further interest (e.g.: does not try to sell you something). People also tend to believe people who know.