marketing

Idea Management

How to get to a treasure chest full of ideas as innovative ideas emerge? First it requires a good base: an open corporate culture and an innovation-friendly climate, based on risk, continuous desire to learn and a high fault tolerance. Angus King contains valuable tech resources. Then it concerns quickly inspiring processes and creative possibilities. The best ideas are the employees and the customers. Who wants to systematically develop new features, designed for example: innovation workshops together with customers, so that benefits not only the company, but also the customers learn from each other regular, extended, informal creative breakfasts with brainstorming creative sessions under expert guidance with appropriate creative techniques in a creative place outside the company, preferably in a special creative space, a creative zone in the intranet with forums can an ideas fair, where the employees present their wildest ideas and evaluate, Innovation blog and ideas wiki. Thank God the interactive Web 2.0 technologies have the portly Suggestion with its bureaucratic bodies and tough assessment procedures already largely replaced. Perhaps check out Deccan Value for more information. Meanwhile, many companies use corporate wikis as knowledge platform, to all interested employees on grassroots way to a continuous idea gathering, enrich, participate in evaluating and implementing. Yes butter or why notter? Good ideas are very fragile. A stiff breeze blowing against often them and their creators, because it have to defend against so many brakeman and naysayers.

Each change has known parties, insulted, patients and advocates. It includes risks and chances of success, releases hopes and fears. First, it requires insight, then letting go say goodbye to love gained routines and finally open-mindedness for new. But discouragement or power play stifle often any creative thinking in the bud. In some organizations, it has something of a tradition that the first reaction to a proposal is always negative. There are the Worriers, the are first loudly to Word report (May) that smell danger everywhere and implode every best proposal.

Eduardo Blanco

If there is something that we can do in the face of adversity is to stay with their arms crossed, and much less, lamenting. It is necessary to take action. This is the ideal time for new entrepreneurs with ideas and especially with desire and tenacity. If there is a moment where one must decide to act, that time is now, in times of crisis. Small businesses and home-based businesses, are those having more opportunities in these times of crisis and recession. The great takes too much time to react and find outlets in the face of adversity, and undoubtedly, in addition, it will cost them much money.

Large businesses or large enterprises begin quickly to trim budget. Connoisseurs that Miss liquidity in the market. They trimmed spending, adjust staff (trying to fix with the least possible, reducing its workforce) shrink advertising, marketing campaigns, reduce graphics, etc, etc. In your business from home, you don’t need to attend any of the previously stated needs. And as you can see, you have substantial advantages with traditional businesses. You must only make sure that increasingly more people visit your web site. Do not be afraid to the crisis, just take your precautions, adjusts your optics, sharpens your senses, focus on what’s new in the closest thing and immediately begins to see which is the way that you have to take from this new era that has just begun. The opportunities are here to take advantage of them. FIND YOURS! Lots of luck! Eduardo Blanco original author and source of the article

Ukrainian Margarine Consumption

No significant, noteworthy changes in the consumption of margarine in Ukraine for the period analyzed is not observed. The average volume consumption of this product per year is 383 thousand tons, almost 19% less than the average annual production of this product. This difference is the consumption of margarine are imported. The economic crisis and, consequently, falling incomes impact on reducing the cost of eating out. As a result, domestic consumption of margarine increases.

In general, during the study period, this indicator increased by 7.5%. Reducing consumption of this product was observed only in 2007 compared to 2006-th and amounted to nearly 4%. Ukraine has the lowest consumption of margarine compared with other countries in Eastern Europe. For the year to one Ukrainians account for only 0.7 kg of margarine, then in Poland, Hungary, Slovakia and the Czech Republic on one inhabitant of 3-4 kg. In this case butter Ukrainians consume three times more than margarine. It also distinguishes us from other European countries, where higher consumption of margarine. Despite the efforts of manufacturers touting the margarine as easy and useful product, in Ukraine it is traditionally perceived as a product for baking, or "product for the poor." Most often consume margarine low-income families – 44% of the total.

For comparison, the butter they use 38% of the total. The same can be said about the family from the countryside and cities with a population of 500 thousand people. This is also explained by differences in household incomes of small and large cities.

Commission

Motivate distributors with incentive Commission may for the further components to be taken into account in the compensation, for example, to be: access certain customer groups promoting various strategically important products improve the customer relationship services so the remuneration system is differentiated and reflects the fact that the company pursues several objectives. Here operational, medium-term and strategic goals are indistinguishable. The sales organization for certain services or revenue limits promotion prospects or Commission, offers the motivation increases. Incentive offers views of higher fees. targets the sales organization can create a special incentive for selling individual products or product tracks.

Point accounts in addition to Commission accounts to the promotion of Commission payments to decouple, proven to result in a score in addition to the Commission account of the employee. On this score points for mediated agreements or special services are as busy as for after sales services and customer support. This score is based on transportation. Point account sales organization can provide incentive over the prospect of promotion regardless of the remuneration. Revenue share will be intermediary involved the sales of employee, is an incentive to build up staff to train and lead. New employees are faster and handled better.

The management team is interested in good people and will contribute to the qualification of the employees. Subsidy of the Group increase be linked bonuses to a certain group turnover, increases the motivation of the sales group. Staff support in the team each other, to achieve a revenue limit, which brings a bonus. Fairsteads opinions are not widely known. Subsidy to individual target agreements special services for example to a specific product over a period of time coupled are to increase the incentive and commitment. Such competitions over a certain period of time are for the sales organization is particularly good to calculate a subsidy paid only upon reaching the targets. Bonus brings motivation over time without affecting the complete Commission system. Minimize cancellation cancellation is always detrimental and there is a risk to pay back commissions, which are still not worthy of. Prevent cancellation means to improve always the customer service. Special commissions at reinstatement offer incentive for sustainable cancellation processing. Bonus points for customer service allow contact of consultants and customers to consolidate and generate follow-up business. The intermediary inventory Commission receives he is more interested in customer service. Also dynamic commissions and boost commissions for contract changes provide employees with an incentive to improve the customer contact.

Outdoor Advertising

Outdoor advertising is a powerful information tool. By placing a network of billboards and signs in the aptly chosen field, you get the confidence that covered a significant amount of the active population. On Today, large-format printing is the most convenient and affordable technology that allows production of advertising images ploschadi.Blagodarya big juicy colors used in large- print your posters will sparkle with vivid colors and shades for advertising installations city and region. Outdoor advertising – it's advertising media in the form of signs, outdoor posters, billboards, firewalls, roof systems and panels, banners, storefronts, canopies, lighting installations on buildings or streets. Outdoor advertising has a clear goal – to attract the attention of potential customers to the firm or to remind about the ongoing advertising campaign. To achieve this goal, being available to a single "frame", is not so simple.

Only a specialist with experience of using the expertise, may develop a design of outdoor advertising, showing the maximum information without overloading the image. The choice of a graphical image that reflects the essence of a product, service or advertising campaign – this creative puzzle. Outdoor advertising carried out by Design-studio DPIart, To accomplish this task beautifully and without distractions "artistic excesses." A well-chosen colors can help make your information the main color spot of the surrounding space. Angles, curves and elevation changes, specific to the location, also played up the image. A true professional, creating a design of outdoor advertising, leverages external factors. Proper combination of advertising images and the text makes design of outdoor advertising more effective.

Titanium Dioxide

Weathering – the property of polymer compositions to resist the destructive action of sunlight, rain, frost, snow, wind and other weather factors (such as gas and dust polluting the lower atmosphere). Surface treatment is needed to increase resilience. Inorganic (Al2O3, SiO2) increases the resistance of the particles of titanium dioxide to acid exposure, which may lead to the destruction of the pigment particles. Organic treatment improves the distribution of pigment particles in the bulk composition. Of special note is Titanium Dioxide 99.999% high purity grades 05/07 (TU-B-09-01-640-84), which is used in as a standard of purity, in the manufacture of optically transparent glass in fiber optics, electronics for piezoelectric ceramics, in the medical industry, etc. This is a particularly pure chemical substance, obtained by thermal hydrolysis. Technology of production of titanium dioxide pigments of titanium dioxide exists in two forms – anatase and rutile, and produced by two technological schemes: the chlorine and sulphate ways.

Both, anatase and rutile titanium dioxide may be produced in any way. Sulfate method was introduced in the industry in 1931, for the production of anatase form of titanium dioxide, and later, in 1941 – rutile. In this method, ore containing titanium (ilmenite, etc.) is dissolved in sulfuric acid, forming a solution of sulphate of titanium, iron and other metals. Then, in a series of chemical reactions, which include chemical recovery, purification, precipitation, washing and calcification, forming a core of titanium dioxide with the required particle size.

Quality Personal

This applies to your communication style in his correspondence, appearance and other factors. You should clearly understand that he expects the product (and mean and from you) your client. Do not forget that people are rational and emotional motives. They may like the quality of your product and its packaging can attract. Conclusion: try to understand who you are selling, and what problems These people decide.

Do not forget that selling to people who are influenced not only the mind but also the emotions. 3. Where and how to sell before you plan the sale, be sure to think through what channels communicate with potential customers. It is important to understand that the method must be simple and not bearing any inconvenience to your client, on the other hand, you should clearly understand his reaction, and therefore the most effective way to sales – personal. Before you meet with a potential client, be sure to discuss the details of the meeting by telephone, as well as try to provide as much information in advance. Technology sales of approximately the following: personal call, approval of details, sending additional information by e-mail and courier / mail, and then repeated calls, appointments and personal negotiations directly. Remember that the meeting of 10 times more efficient than a call because if a person is ready to provide you with some of his spare time, he will not tell you no at the first word. Also remember that the call is 50 times more effective than e-mails.

Chief Customer Officer

In many cases, it is precisely the other way around. When namely the companies deal extensively with their customers, often in such a way, how managers prefer do this: data structure, optimize processes, study indicators. The so-called hardware’, so the insertion of control instruments and the associated technologies are in the foreground. The so-called software’, so human employees and human customer fall often behind. The customer must decide usually outrageously expensive CRM programs require employees, as they have to take care of each customer. People are but no data. And you can not also by ABC grid or managed service manuals and operating instructions ‘ are. Rather than to squeeze into the customers in regulations so all their needs should revolve.

How can it be that sharing to customer contact, who do not want to have these? The customer – and not the system- may yet decide who enters which way with him in connection when and how often! It is namely forcibly maintained by a Unsympathen and is this also twice per month on the mat, then consider customers quickly, how can extricate itself from such an awkward position. Because everyone buys prefer for people he likes. A customer Board has produced a total needs, the inner attitude of the entire company challenged their customers are. Especially on the how is it. Managers, however, are usually much too intense with the what working and underestimate in this as. So transposition deficits arise at the level of the what to the like, i.e. from the theory into practice.

For the customers include but not paper tigers and words, but the operational events that they experience in everyday provider. And you’re often sobering enough. All of the client’s interests can be most likely to concentrate in the function of Chief Customer Officer (CCO), the customer’s Board. He wears the word customer in the name.

Henderson Britt Advertising

"I ascribe you to the drug called" novelty "and the beauty of the new products is that they remain so for a short time. For immediately, the following innovation, which in turn previous junk junk. Make it so so that you always drool running down – that's it, my highest goal. In my job no one wants you to happiness. After all, happy people do not consume. "" 99 francs ", Frederic Beigbeder" Keep your business without advertising – is like winking girls in the dark.

"Stewart Henderson Britt Advertising. What feelings are born in you, when you hear this word? Surely, they are mixed: the thrill and anger, delight, sadness, interest and apathy. However, the advertising firm founded in our lives, and how it would be desirable to deny it, has become an essential element in everyday human activities. The first advertisement was created in the mid-17th century (to be precise, in 1642), then it was an innocent announcement of the sale of books. To date, advertising not only tells potential clients about updates to the benefits of the product, but also creates a private individual's attitude to any new product. In this and all the power Advertising – put a new or modify old knowledge and attitudes not only to everyday things – powders, TVs and sausage, and life in general. Why we were talking about "life in general?" Let me quote a classic: "The Devil in the details." Much is made up of small, respectively, your contempt for the little things sooner or later come out sideways into something more substantial.

Advertising Campaign

Ie advertising campaign for one month on 3 routes will cost 7167 USD. Sufficiently effective, according to customer feedback, is considered to be advertising their own transport company. Painted trucks and cars with the address and phone are completely "to bring" the client firm. Involved: 1. One bus "Bogdan" (the route leading to the store).

The advertising campaign will last 6 months. 2. The car company (Gazelle) applied advertising image. The application of the "Bogdan" cost us provisionally in 2000 UAH. Rent – 650 UAH.

/ Mo. Total for 6 months – 3900 UAH. Registration form – 600 UAH. Total: 2000 3900 600 = 6500 UAH. Issued in 1083 UAH. per month. Any shop building materials can afford it (of course, if it works, but is not going to closed). The application of advertising on the "Gazelle" cost an additional USD 1,200 (approximately). This advertising can "ride" as long as there is to keep advertising image. There are two options for applying the advertising image vehicles – are cheaper and more expensive. Option is to use cheaper film ORACAL 641, with a guarantee (under certain conditions) of approximately 1 year. In the version used expensive film series 751, and the machine can "walk" with such advertising from 3 to 6 years (Again, it all depends on the quality of the surface of the car. Sometimes a film can withdraw directly from the automotive paint) And the last option: whether to use advertising in the transport company, which engaged in finishing work. Why not? The order price above! But there are options and poekonomney, such as placing flyers on public transport. If the firm primarily serves individuals orders, and pricing category of services coincides with the capabilities of people who travel by public transport, this is the most cost-sparing alternative. Placing a single A4 leaflets in one car to electric Dnepropetrovsk will cost about 12-14 USD. Number of cars on the route can vary from 15 to 55. Ie if you take the 50-70 cars, the advertising campaign will cost about 700 a month – 1000 USD. Expensive? Yes, advertising on transport – not the most cheap. It is much more expensive than regular newspaper or magazine advertising. But with proper planning an advertising campaign and correct allocation Outdoor advertising on transport provides real benefits. Well that we go?