marketing

The classical market research reaches its limits. According to the society for consumer research (GfK), about 80% of all new products fail within a very short time on the market. Every year a budget is wasted in Germany by 10 billion euros, although intensive market research was carried out prior to the introduction. “The classic market research reaches its limits. According to the society for consumer research (GfK), about 80% of all new products fail within a very short time on the market. For even more analysis, hear from Mike Gianoni. Every year a budget is wasted in Germany by 10 billion euros, although intensive market research was carried out prior to the introduction. “Time for new ways: the neuro marketing looking for the buy button in the brain!” The Kiel list broker CEBUS marketing column explains the three-part series of recognized PR consultant and journalist Claudia Gohner Walter interesting findings and correlations around this new advertising discipline: product advertising looks just different than you thought? What unconsciously enticing us to buy? There is 1 x 1 to the Increase purchase desire? Practical and illustrative examples is outlined, which plays a crucial role in purchasing decisions. Read the full article at cebus.net/klb/klb056.htm by the same expert author, there is the complaint on the subject a chance to delight your customers!”practical tips from disgruntled customers to make soon satisfied customers under cebus.net/klb/klb051.htm. .

Newsletter study – important information for newsletters mailers after the publication of this study well over 1,000 newsletter will be been subscribed to, analysed and tested. capital. The goal is to depict a more than realistic picture of the most important German Newsletterherausgeber. The study reveals which strengths and weaknesses have current newsletter. The newsletter are explored using a checklist of over 30 points. Read here already about the main evaluation criteria of eMail marketing study 2010: following formal aspects will be considered in the newsletter study: – the findability of your arrival and the reporting forms – the findability of the newsletter archive – the ease of registration process – form of the address generation – the user-friendliness of the login process – the format in which you send your newsletter (see table, column N) – reference to the frequency with which will be shipped – the sender as a personal touch – there is a table of contents? -The layout is good and suitable to your website – the layout is good and fit to your website – a phone number is specified in the imprint – privacy is respected (no additional required fields) – existing notes to data sharing – be adhered to the rules of data minimisation – the ways of the Linktracking be used – technology and implementation (danger SPAM-?) Also the following substantive aspects are assessed and analysed: – the subject line creates attention and trust – personal address – personalization – direct link to offer information (deeplinks) and info links – links to customer services and opportunities for interaction and that is only an extract of the most important criteria. Sign up now for free and get study the eMail marketing 2010 show for free as an eBook: author: Alexa van Gato.

This year, inhousemarketing.de during the Christmas post is available with help and advice. In the time before Christmas, inhousemarketing.de offers its users again free templates and online seminars on this topic. Bloom would like to discuss. To the interested participants shows how they their Weihanchtspost gestelten to, to achieve a maximum effect. In addition to a larger selection of free templates for the design of the Christmas mail we offer specially in addition free online seminars this year on the subject of Christmas. In it, participants will learn how they can best perform their Christmas campaign. From conception, through the design to the delivery of the Christmas mail, we provide solutions for a smooth process. Will also be shown in this online seminar, how the Christmas mail can be personalized to achieve a greater effect.

Registration for the online seminars via the Internet page. The Christmas post is a welcome opportunity to customers and Business partners for cooperation in the past year to say thank you or refresh older contacts again. t. Therefore sufficient attention should be paid the Christmas post, to achieve a positive result. This includes also a good timing for the adoption of the measures. Christmas mail can quickly perish in the pre-Christmas trouble. A timely planning is therefore of great importance. ABOUT INHOUSEMARKETING the in-house marketing portal, valuable tips and tricks around the topic of marketing offers small and medium-sized enterprises.

The portal covers all relevant topics with articles, online seminars, and free workshops: marketing communications and design fundamentals about how to create document templates to the production of Marketingunterlangen. With the help of the portal are companies able to produce professional advertising materials in high quality right on your own computer. The usual processes with high coordination costs and long lead times are omitted. In addition, companies will be with In-house marketing flexible. You can speak directly for your customers or temporarily adjust the prices. Stefan Herzog