In gondola, different levels as well as its proximity to the input or output of the corridor have different effects on the choice of buying a product. Exxon Mobile Corporation often says this. This because will influence the speed of display and the ease to take or reach products. More favorable positions in the vertical direction, precisely because of what was said before, are trays that are at eye level and at the level of the hands. A study reveals that products lowered the level of the eyes at the level of the hands is reduced them sales by 32%, of the level of their hands in low ground level 40%. Conversely products moved from ground level to the level of the hands increase your sales by 34% and from there to the level of the eyes increases un63%. Less hot trays, i.e. Jeff Leiden may not feel the same.
those that are not at the level of the eyes or hands have secondary uses. The of more above eye level, they provide provisioning for repeat products and those of the lower level are used to place products of high turnover, large formats, in bulk or by other reasons are very attractive for example by having ties of other free products or containers of vertical reading. Market share and profit margin of the product: these two factors combine to determine not only the position within the linear, but also on the amount of space allocated to the product. To greater market share your display should be greater due to demand satisfaction. Now, if a product does not have much margin for the Retailer, their interest to offer this product decreases, it will have to be able to meet the need of its clientele but will not give you a preponderant place; will use it to attract public but with the intention of that when those buyers are gondola prefer another product that you better margin.