Ie advertising campaign for one month on 3 routes will cost 7167 USD. Sufficiently effective, according to customer feedback, is considered to be advertising their own transport company. Painted trucks and cars with the address and phone are completely "to bring" the client firm. Involved: 1. One bus "Bogdan" (the route leading to the store).
The advertising campaign will last 6 months. 2. The car company (Gazelle) applied advertising image. The application of the "Bogdan" cost us provisionally in 2000 UAH. Rent – 650 UAH.
/ Mo. Total for 6 months – 3900 UAH. Registration form – 600 UAH. Total: 2000 3900 600 = 6500 UAH. Issued in 1083 UAH. per month. Any shop building materials can afford it (of course, if it works, but is not going to closed). The application of advertising on the "Gazelle" cost an additional USD 1,200 (approximately). This advertising can "ride" as long as there is to keep advertising image. There are two options for applying the advertising image vehicles – are cheaper and more expensive. Option is to use cheaper film ORACAL 641, with a guarantee (under certain conditions) of approximately 1 year. In the version used expensive film series 751, and the machine can "walk" with such advertising from 3 to 6 years (Again, it all depends on the quality of the surface of the car. Sometimes a film can withdraw directly from the automotive paint) And the last option: whether to use advertising in the transport company, which engaged in finishing work. Why not? The order price above! But there are options and poekonomney, such as placing flyers on public transport. If the firm primarily serves individuals orders, and pricing category of services coincides with the capabilities of people who travel by public transport, this is the most cost-sparing alternative. Placing a single A4 leaflets in one car to electric Dnepropetrovsk will cost about 12-14 USD. Number of cars on the route can vary from 15 to 55. Ie if you take the 50-70 cars, the advertising campaign will cost about 700 a month – 1000 USD. Expensive? Yes, advertising on transport – not the most cheap. It is much more expensive than regular newspaper or magazine advertising. But with proper planning an advertising campaign and correct allocation Outdoor advertising on transport provides real benefits. Well that we go?