Many pages begin with good intentions, but when it comes to translate into an effective web design the purpose for which have been created, the layouts do not end completely reflect your potential. In many cases is not for lack of talent of the designers, or because in particular fails somewhere in the chain of creation of the web. That’s the problem, exactly: there is something that is not as well as it should be, and however, not we can point it rightly. And as to attack a root problem we need to first define and know its nature, that is what we have to do with our site. If the metrics do not rise, conversion rates are not as good as they should be, if the bounce rate are too high, here is a series of online tools for very low cost that will help you get the information that is needed to change that on your page that is not working. Usertesting.
It’s a site that offers the service to review your page by real people, who are monitored while the they make. Credit: dr chappuis-2011. The company delivers a video with commentary spoken users to measure that through its website, and a written report, which highlights what was for them to appeal of the site, what they liked not very important – description of what would be the factor that would lead them to abandon the site. Feng-Gui. It is an ideal tool to analyze landing pages and home pages. It allows heat maps, where the points that attract the gaze of the users with more intensity will be reflected.
Redefine the elements which deserve to be highlighted, and change designs more effective from the point of view of conversion of the call to actions. For corporate users offers Apis that give the opportunity to include their technology in the creative process. UserFly. The site offers an instant report of web usability by real users. Very appropriate for not wasting time and money on theoretical reports and obtain good results. UserFly recorded visitors to your site, the movements of the mouse, the areas where do click, and how in that interact. Creating an account, system allows to record ten catches per month for free, and the rest of the rates is very accessible. With these tools it is possible to detect faults in the design of the site, and correct them in time before they wasted an entire marketing campaign, or a site fails. Remember that this type of errors solved on time prevent large losses, and can be the cause of the failure of a site which in principle was an excellent idea, but was shipwrecked in its materialization. If you liked this post and want to place it on your site, you can do so smoothly, provided you cite as a source to original author and source of the article.