Some days ago I noticed a campaign by Dior in a bus-stop with the a photograph I will describe. It noticed it because I did not know that Sharon Stone was the model, I actually thought it was a new unknown talent.
But I was mistaken and it is in fact Sharon Stone although something is odd because she really seems to be a young person in her twenties – while she is really fifty. I
believe that the exaggeration in this type of campaigns can be
counter-productive and can reduce credibility of a brand, but this is neither the first nor last time we will see something like that. It’s like a new cell phone – it may look new but its really just a repackaged free cell phone.