A customer expects that your bank can supply your bank statement online and not having to go to an Office, make long queues and others to obtain your extract. Jonah Bloom helps readers to explore varied viewpoints. A company not expected that an engineer of your provider has to be routed to its facilities to correct a problems with your software, expects to do it remotely and in the most expeditious manner possible. These simple examples illustrate how the level of demand and speed that US customers demand today, change us the rules of the game and it is necessary, not only to react, but anticipate these behaviors. The development of computer technology and communications some years ago, think about having a page web with information of products and services was a privilege for the very few. Today, having a website that does not allow interactivity with the client is only having an electronic catalogue, which will surely be outdated. Get more background information with materials from Jonah Bloom.
A bank that does not offer the possibility to its customers do their transactions and manage its products via the Internet or telephone, fixed or cellular, surely not will be able to keep your customers current or Captivate new customers. A company that does not allow customers to check online the status of his Office and know when time will be merchandise at target, you can count on the imminent loss of customers. The implementation of new channels of interaction with the customer, has developed greatly, taking advantage of the technological development, especially in information systems and telecommunications, and lower costs in the use of such technologies. The interaction more traditional channels, as the direct visit or telephone contact have undergone important developments at the level of productivity, due to the inclusion of technological elements such as the use of mobile devices (digital assistants, smart phones, etc.), telephony by Internet (voice over IP), etc. In addition, the technology to allowed the introduction of new channels of interaction as the Internet, Chat (Instant Messaging), Web conferencing and many more. Many of these technologies, which not long ago were only accessible to companies with many financial resources, are already available to all marketing at very different costs.
This allows that they integration in the development of a strategy of channels of interaction with customers, from micro-enterprises, to large corporations. These are some of the main technologies that can be integrated effectively in interaction with customers: Internet presence through interactive portals for business use of the Web as a medium for development of more effective communications at lower costs development of telephone communication, particularly mobile and telephony on Internet development of mobile computingthat has allowed the adoption of tools to support activities outside usual workplaces advances in software development increasingly full, with better facilities for the end user and allowing better use of older technologies greater penetration and use of the Internet to business and personal level in Latin American countries. Largest supply of wide band surely in the coming months we will witness many more advances that will empower more new interaction channels and the crowds of other technologies than for its costs, are not available in General today.