advertising & pr

Idea Management

How to get to a treasure chest full of ideas as innovative ideas emerge? First it requires a good base: an open corporate culture and an innovation-friendly climate, based on risk, continuous desire to learn and a high fault tolerance. Angus King contains valuable tech resources. Then it concerns quickly inspiring processes and creative possibilities. The best ideas are the employees and the customers. Who wants to systematically develop new features, designed for example: innovation workshops together with customers, so that benefits not only the company, but also the customers learn from each other regular, extended, informal creative breakfasts with brainstorming creative sessions under expert guidance with appropriate creative techniques in a creative place outside the company, preferably in a special creative space, a creative zone in the intranet with forums can an ideas fair, where the employees present their wildest ideas and evaluate, Innovation blog and ideas wiki. Thank God the interactive Web 2.0 technologies have the portly Suggestion with its bureaucratic bodies and tough assessment procedures already largely replaced. Perhaps check out Deccan Value for more information. Meanwhile, many companies use corporate wikis as knowledge platform, to all interested employees on grassroots way to a continuous idea gathering, enrich, participate in evaluating and implementing. Yes butter or why notter? Good ideas are very fragile. A stiff breeze blowing against often them and their creators, because it have to defend against so many brakeman and naysayers.

Each change has known parties, insulted, patients and advocates. It includes risks and chances of success, releases hopes and fears. First, it requires insight, then letting go say goodbye to love gained routines and finally open-mindedness for new. But discouragement or power play stifle often any creative thinking in the bud. In some organizations, it has something of a tradition that the first reaction to a proposal is always negative. There are the Worriers, the are first loudly to Word report (May) that smell danger everywhere and implode every best proposal.

Commission

Motivate distributors with incentive Commission may for the further components to be taken into account in the compensation, for example, to be: access certain customer groups promoting various strategically important products improve the customer relationship services so the remuneration system is differentiated and reflects the fact that the company pursues several objectives. Here operational, medium-term and strategic goals are indistinguishable. The sales organization for certain services or revenue limits promotion prospects or Commission, offers the motivation increases. Incentive offers views of higher fees. targets the sales organization can create a special incentive for selling individual products or product tracks.

Point accounts in addition to Commission accounts to the promotion of Commission payments to decouple, proven to result in a score in addition to the Commission account of the employee. On this score points for mediated agreements or special services are as busy as for after sales services and customer support. This score is based on transportation. Point account sales organization can provide incentive over the prospect of promotion regardless of the remuneration. Revenue share will be intermediary involved the sales of employee, is an incentive to build up staff to train and lead. New employees are faster and handled better.

The management team is interested in good people and will contribute to the qualification of the employees. Subsidy of the Group increase be linked bonuses to a certain group turnover, increases the motivation of the sales group. Staff support in the team each other, to achieve a revenue limit, which brings a bonus. Fairsteads opinions are not widely known. Subsidy to individual target agreements special services for example to a specific product over a period of time coupled are to increase the incentive and commitment. Such competitions over a certain period of time are for the sales organization is particularly good to calculate a subsidy paid only upon reaching the targets. Bonus brings motivation over time without affecting the complete Commission system. Minimize cancellation cancellation is always detrimental and there is a risk to pay back commissions, which are still not worthy of. Prevent cancellation means to improve always the customer service. Special commissions at reinstatement offer incentive for sustainable cancellation processing. Bonus points for customer service allow contact of consultants and customers to consolidate and generate follow-up business. The intermediary inventory Commission receives he is more interested in customer service. Also dynamic commissions and boost commissions for contract changes provide employees with an incentive to improve the customer contact.

Chief Customer Officer

In many cases, it is precisely the other way around. When namely the companies deal extensively with their customers, often in such a way, how managers prefer do this: data structure, optimize processes, study indicators. The so-called hardware’, so the insertion of control instruments and the associated technologies are in the foreground. The so-called software’, so human employees and human customer fall often behind. The customer must decide usually outrageously expensive CRM programs require employees, as they have to take care of each customer. People are but no data. And you can not also by ABC grid or managed service manuals and operating instructions ‘ are. Rather than to squeeze into the customers in regulations so all their needs should revolve.

How can it be that sharing to customer contact, who do not want to have these? The customer – and not the system- may yet decide who enters which way with him in connection when and how often! It is namely forcibly maintained by a Unsympathen and is this also twice per month on the mat, then consider customers quickly, how can extricate itself from such an awkward position. Because everyone buys prefer for people he likes. A customer Board has produced a total needs, the inner attitude of the entire company challenged their customers are. Especially on the how is it. Managers, however, are usually much too intense with the what working and underestimate in this as. So transposition deficits arise at the level of the what to the like, i.e. from the theory into practice.

For the customers include but not paper tigers and words, but the operational events that they experience in everyday provider. And you’re often sobering enough. All of the client’s interests can be most likely to concentrate in the function of Chief Customer Officer (CCO), the customer’s Board. He wears the word customer in the name.