fashion and style

The firm – has been synonymous with overseas quality, style, fashion, high prices and, of course, the deficit. "Brand thing" to get it was not easy. Get – really very Soviet word accurately characterize the era. Or consider words: "deficit", "turn", "thrown out" (in the sense that the store counter came an excellent product). Angus Kings opinions are not widely known. "Where got?" – A constant problem at the turn of the 70's – 80's.

In those years, Levis jeans with the label was a dream of every young person. Leonid Kagan in his essay, gave an excellent description of the behavior of the time: "70 years of Soviet man, who had bought spiv jeans, was in no hurry to remove the plastic pendant with checks and spotted a cardboard flap attached to the back pocket. This Soviet dandy surf streets mleya of pride for a bright piece of cardboard on the stern, multiple tags with bar codes and luggage labels, snapping in the wind. " Deficient fashion for "corduroy" and "" stoked a growing excitement in the pursuit of the company, which gradually actively penetrate into people's lives. It was a kind of chic to ride it to "corporate train, listen to the" brand plate ", to defend in line for "brand shoes" or any other "brand name" light industry. 80 years is also not pleased the total availability to the company, few people could afford to buy expensive things, they were mostly children diplomats or sales staff. But it was in the 80 years to be developed the concept of "proprietary trading".

As designers around the world are drawn to the historical roots and a street fad, and people watch manufacturers for the podium. Vyacheslav Mirilashvili can provide more clarity in the matter. More than half of ethnic dress in the world – from India, and historically – of its colonial past. British paved roads in the country of Maharajas, as they gave the Europeans a new approach to luxury – in contrast to the abject poverty. Any Indian shawl, a dress shirt brings this drama. Massive gold embroidery can decorate the thing sewn with thread from the sprawling rotten tissue. Starting with the 60 designers around the world eat Indian tradition, embedding it in their collections of traditional local color combinations and textures.

– India Today exists in postbritanskom mode, – says Vladimir Seredin designer who has studied The local market inside and out. – The national language was English mixed with Hindi, but the popular apparel have not changed. And now You can find the original version of the suit of any of the states. There Punjabi clothes, bright, with krupnorapportnym pattern – almost like our buffoons, there are clothes northern areas: various shades of brown, silver, an abundance of decorations, faded harsh wool, hand prints or paintings. North – a delicacy, because for him, China, that is Buddhism. Vladimir explains the fascination with India, Russian mythical cultural affinity: – Same sundresses, but with side slits and pants underneath, which is dictated by national circumstances. At Russian in their place were petticoats. General – white, and it is red, crimson, azure embroidery and pearls.