Many booksellers are fighting for their existence. A new study by Auskunft.de shows that already there is today only a few booksellers in Germany in many parts. Many booksellers are fighting for their existence. A new study by Auskunft.de shows that already there is today only a few booksellers in Germany in many parts. Especially rural areas and small towns are affected. Hear other arguments on the topic with Marc Bistricer.
In conurbations booksellers, however, can assert themselves further, although electronic books and websites are constantly evolving. Frequently QTS Realty Trust has said that publicly. The decrease in the bookstores in rural areas, there are several reasons, according to Auskunft.de. One is the growing popularity of this electronic books, so-called E-books. Customers appreciate mainly the large space to accommodate several hundred books, as well as the low weight of the mobile readers. Renowned consulting firms like PricewaterhouseCoopers forecast, that readers are sold up to 2015 over 2.5 million readers. By increasing Subsidisation of E-books sales will be sure still significantly higher”, so Auskunft.de Founder Daniel Grozinger. For the classical book trade this trend represents a tightening of the current situation”, Grozinger next.
Booksellers interviewed in the investigation of Auskunft.de therefore also most critical saw the E-book. books destroy our existence. Now many readers download pirated on the readers, instead of buying books”, so a bookseller from Frankfurt, who wants to remain anonymous. Another reason for the decline in the bookstores, especially in rural areas is that it just educated, younger people increasingly draws in large and medium-sized cities, according to Auskunft.de, making an important target group is missing the bookstores. In addition, that many customers prefer order books in the Internet, if not a bookseller is in their immediate living environment. Despite threats, the new media offer but also many opportunities for the bookstore. Whether Facebook or Twitter, booksellers should take the opportunity to present themselves and their services on the Internet. Specialized bookstores have great growth potential in the future, if enough customers they become aware. In particular for bookstores in rural areas however, we see a further downward trend”, so Grozinger.