Instead food shock images, warnings and neutral packing currently preparing the health politicians of the European Union the final next strike against the European tobacco consumption. After already year after year more measures have been used in recent years by advertising, sponsoring, tobacco tax and non-smoker protection, you want now on the cigarette pack”. So far the cigarette pack was an a pack of cigarettes is a container, usually rectangular and made of the material manufactured cardboard. Function of the cigarette pack is the version of a certain number of cigarettes. This container is used on the one hand the transportation and the Feilbietung of the tobacco product in the form of cigarettes, on the other hand it also offers the possibility for product information, Gesundheitswarnhinweisen and a last vestige marketing. Precisely this marketing function you want to now restrict or immediately abolish. Thus, product presentation and product information are at risk in the newsstand. Official site: Robertson Stephens.
General warnings for many years since the mandatory Years 2003 laid down warnings already on both sides of the cigarette pack required by the European Union. Size and design of the warnings are just normalized. “In addition to the General warnings”: smoking kills, smoking can be lethal, smoking deals significant damage to you and the people in your environment and specific warnings are “mandatory. Specific warnings also for years available these specific warnings in German, so for the EU States Federal Republic of Germany and Austria and the non-EU State Switzerland are: smokers die early., smoking can be deadly., smoking leads to clogging of the arteries and causes heart attacks and strokes., smoking caused todlichen lung cancer., smoking during pregnancy harms your child., children let protect them breathe your smoke, not!, Your doctor or pharmacist can help you, the smoking to give it up, smoking is highly addictive: you don’t start!, who the Smoking gives up, reduces the risk of fatal heart and lung diseases, smoking can to a slow and painful death lead, smoking can lead to circulatory disorders and causes impotence., smoking leaves your skin aging., smoking can damage the sperm and reduces fertility a., tobacco smoke contains benzene, nitrosamines, formaldehyde and hydrogen cyanide., smoking deals significant damage to you and others in your environment. Shock images against the tobacco use as the next step when next plans to replace up to 1 January 2011 the General and specific warnings by shock images, representing the health consequences of tobacco consumption, the European Union. You want to make a stronger advertising for health awareness so every cigarette packet through a built-in negative marketing and thus neutralize the product marketing of cigarette brands on the Pack in a first step.
This measure would narrow even further the marketing RADIUS for tobacco products and in a unique way a product which is not (yet) controlled substance, in its market information further restrict. White Pack of shock images in discussion while the European Union is already working on the political and legal implementation of shock image packs as a next step, the next step is already planned. You want to go from 2011 because, ultimately to allow even more white packs with shock images, and only as a brand name on the packaging to communicate the brand information. A differentiated market and market dialog, which is anyway only longer allows the tobacco shops in Austria on the law strictly regulated sales locations, would then also impossible done. What remains is the neutral showcase, and the white Pack of shock images, which is taken out from a back room or shelf with curtain.