They occasion more effect in hearings little sophisticated intellectually. I appeal the arguments suscitadores fear or exclusion; That is, a communication that the receiver in the direction threatens of that ackward situations of its not-acceptance of determined argument would elapse. However, this can also excite the creation of defenses that result in a bigger resistance. 1.9.1? Influence of the type of hearing (Hunter: 2003) It follows below the analysis of the effect in the personality of the receivers of the communication: Personality of the receiver of the persuasiva communication Factors of personality capable to result in greater or minor persuabilidade: a.auto-they esteem? how much bigger auto-they esteem, less susceptvel of influence will be the individual, that is, little conformismo it will go to demonstrate. b.autoritarismo? authoritarian people are highly influenced for prestige communicators. social c.isolamento? the isolation sensation leads to a greater dependence of approval on the part of the others, what it represents greater susceptibilidade to the influence. d.maior or minor wealth of fancies? fantasiosas people are more inclined the persuasion.
e.sexo? considering the paper ' ' passivo' ' of the woman (established for the society), they present themselves persuasveis. f.tipo of vital orientation? people who do not establish personal goals and objectivos and nor search for a personal independence, are susceptveis to the persuasion. Filiation the social groups and susceptibilidade influence Research carried through for the scholars of the time, had confirmed that the more inserted and really connected with the ideals of a group, less susceptvel the individual becomes to the contrary communications the norms of the group. E, moreover, the attitudes formed in the group which this individual meets filiado, are perpetuated for long periods. CONCLUSION 1.Relativamente to ' ' reasons that had taken internamento' ' , it was observed that the women perceived abnormal modifications and not common symptoms during the gestation, the main ones between them had been the bleed with or without pains below womb.